join or sign in

Sign Up/ Login

Join or Sign-in using FaceBook account:

You can use your existing FaceBook account to join or sign-in to Discusscafe.com

If you do not have a Facebook account or if you do not want to use your faceBook account to join Discusscafe.com, click here.


Is Tracking Consumer's Personal Internet behaviour and selling the data to market as per Segmentation is it Ethical all D way??

i Tanumoy Hazra
Category: Business
Date: 06/02/2012
Tags: ,1
?

Facebook some months earlier they admitted ,they track the users of facebook, take their informations ,and sell to other companies for marketing purpose. IBM itself has a software called  "COBRA" to help many companies to track consumers internet behaviour pattern of surfing  with the help of cookies and use that for some other purpose.Some years back Levis ,admitted their tracking procedure of consumers,which caused uproars in the USA retail market,affecting companies corporate brand value.......................................How u pplz feel is it ALWAYS ETHICAL? or anything and evrything is fair in Business? 

posted by Tanumoy Hazra | suggest edit

Yes

Is Tracking Consumer's Personal Internet behaviour and selling the data to market as per Segmentation is it Ethical all D way??

No

Is Tracking Consumer's Personal Internet behaviour and selling the data to market as per Segmentation is it Ethical all D way??

DEBATE

add your argumensts in favor or against the issue

arguments supporting the issue
arguments against the issue

Discuss

got some issues? Discuss with the community members

I am

Action in process


Please wait........